Do I really need a blog for my business website?

The blog’s main job is to drive traffic to your website.

What do I write about?

But I’d prefer to do Youtube videos! I thought video is so important nowadays.

To keep it short: It’s called Social Media, not Business Media (in most cases, anyway).

Yes, with all the businesses active on Social Media, the lines are blurred.

But your ideal clients hang out there primarily to catch up on what’s happening in their world: friends, news, pages they follow because of interesting content.

To keep it short: It’s called Social Media, not Business Media. Yes, with all the businesses active on Social Media, the lines are blurred. But your ideal clients hang out there primarily to catch up on what’s happening in their world, which included their friends, news, and pages they decided to follow because they offer them interesting content.

It’s all about emotions here (think of the fuzzy feeling a kitten video gives you, your outrage over the latest scandal, and everything in between).

This is where you share business-related posts too, but not the “hire me” type. Remember emotions and post informational content that will make them think “wow, I didn’t know that”, interesting behind-the-scenes stuff for their curiosity, etc.